Interactive Work
August Systems
Project Date 12.2004
Ingredients
ASP / Access, CSS, Flash / ActionScript, XHTMLDescription
The redesign of this website focused on the client's need to enhance the content of the existing website and increase the appeal to a broader market. Specifically, the client felt that women are the true gatekeepers when decisions are being made about high-end home electronics. It was decided that a website that appeals more to women.
The design utilizes a color pallet of pastels and glowing edges to soften the look. It further achieves a unique and more designed look through the use of the non-traditional but safe Lucida Grande font. Photography was also carefully selected to compliment the design’s colors and mood.
The image headers were developed in Flash to create an interesting visual transition between pages. The pages themselves are programmed using XHTML, CSS and ASP. Because the client is familiar with using Microsoft FrontPage to maintain the website himself, careful testing was done to ensure that some of the inherent software quirks did not disrupt the page structure and CSS that was developed.
* Agency Work: This project was produced while working as Interactive Director at an agency in Mid-Missouri. All agency work that I display, unless noted, was executed by me from concept to design and code.
